Category Archives: Scuba

138. Is the dive industry at an inflection point?



Innovation, technology, and market forces can drive inflection points for business or industries. Inflection points are times of significant change and transformation is necessary for sustainability and growth. Whether it be new training models, like subscription-based learning or new products that create inventory challenges for small dive shops, these changes are signals of an inflection … Continue reading 138. Is the dive industry at an inflection point?


137. The right training, the right equipment and the right experience at the right time.



Becoming a competent and confident diver is a progression that involves training, gear and diving. We often call these the three Es – Equipment, Education, and Experience. But just taking the next course or buying another piece of gear is not the answer. Divers need to progress with the right training with the right equipment … Continue reading 137. The right training, the right equipment and the right experience at the right time.


136. Good and Bad Customer Service in the Dive Industry



How would you rate customer service across the dive industry? How do you define good customer service for a dive operator, dive shop, or dive resort? Listen to an example of very poor customer service that we recently experienced plus some examples of how we think about good customer service Plus Wet Notes provides updates … Continue reading 136. Good and Bad Customer Service in the Dive Industry


135. Listen for a message from Martha – we need to care



Martha was the last of the passenger pigeon species and died on September 1, 1914. The passenger pigeon was once the most abundant bird on the planet and within a few decades this species went from billions to zero. We need to hear the message from Martha to protect the ocean species from extinction including … Continue reading 135. Listen for a message from Martha – we need to care


133. One More Time – Yes, You Do Need a Dive Computer



Dive computers are powerful, reliable and an essential part of your scuba kit. There are many affordable dive computers on the market today that allow divers to fit this into their budget. Is it okay to tell divers that they don’t need to use a dive computer because the dives are going to be shallow? … Continue reading 133. One More Time – Yes, You Do Need a Dive Computer